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I take responsibility for diving into a project without comprehensively examining its history.Īs a manager, my role has always been to create opportunities while the artists on our team lead creative. I joined the team in early 2020 and was named co-founder with my specific focus being business development and artist management.
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I discovered Meka online almost a year after “Moonwalkin” and “Internet” were released on Soundcloud and after the police brutality Instagram post was already made. I debated making a statement at all, but felt there is some basic info that should be available to clarify the record: I did not create FN Meka, nor did I ever claim to. I believe that artists must always be at the center of the creative process and must be compensated fairly. In the past few days, I’ve learned of Kyle The Hooligan’s experience with Meka which is deeply at odds with my core values. It’s become apparent that I should have done more diligence before joining. I joined the team in early 2020 because I am truly passionate about the future of digital media and felt my background could help fulfill Meka’s potential in the music industry. 26) Anthony Martini Statement on FN Meka Controversy + Factory New Record Label ExitĪfter much consideration, I have decided to sever ties with FN Meka and Factory New effective immediately. As of now, a human voice performs the vocals, but we are working towards the ability to have a computer come up with and perform its own words – and even collaborate with other computers as 'co-writers.'"Į.Town Concrete last released the Heart of Stone EP in 2012 and are still active today. We then combine these elements to create the song. Even if we can get to two percent success rate then we’ve doubled the industry standard."Ībout the process behind creating AI music, he said, "We’ve developed a proprietary AI technology that analyzes certain popular songs of a specified genre and generates recommendations for the various elements of song construction: lyrical content, chords, melody, tempo, sounds, etc. Now we can literally custom-create artists using elements proven to work, greatly increasing the odds of success. Even with all the money labels devote to finding talent, the success rate is a pitiful one percent. It requires spending time scouring the internet, traveling to shows, flying to meetings, expending resources all in search of the magic combination of qualities that just might translate into a superstar act. Looking at the future of artist development, he told Music Business Worldwide last year, "The old model of finding talent is inefficient and unreliable. Martini's past industry experience also includes artist management with Ferret Records and Crush Management as well as involvement with Jingle Punks Music, a company that provides music for TV, film and video games.
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As reported by Music Business Worldwide in 2021, Factory New also utilizes AR (augmented reality) to generate content spread across social media, namely TikTok. Prior to signing with Capitol, FN Meka, created by brothers Chris and Brandon Le, was part of Martini's "virtual" record label, Factory New, which launched the rapper. We thank those who have reached out to us with constructive feedback in the past couple of days-your input was invaluable as we came to the decision to end our association with the project," the label said (via New York Times' Joe Coscarelli). We offer our deepest apologies to the Black community for our insensitivity in signing this project without asking enough questions about equity and the creative process behind it. "CMG has severed ties with the FN Meka project, effective immediately.